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商品編號： 9-309-093 出版日期： 2009/04/02 作者姓名： Rose, Clayton;Ahuja, Anand 商品類別： General management 商品規格： 20p 再版日期： 2011/09/06 地域： 產業： 個案年度： 2008 -
商品敘述：
This case examines Lehman Brothers in the months preceding its collapse. Following the announcement of a huge and unexpected second quarter loss, the CFO was removed from her post after only seven months in the job. This case explores the challenges faced by a firm leader as she attempts to manage a situation that threatens the firm''s survival. In particular, the case allows for an examination of how changes in a firm''s performance and position are communicated to key external stakeholders in an effort to retain their confidence, while market conditions worsen, the balance sheet deteriorates, and the firm''s credibility is challenged by a short selling hedge fund.
涵蓋領域：
Financial strategy;Crisis management;Stakeholder relations;Business failures;Corporate finance;Trustworthiness;Company reputation;Transparency
相關資料：
Case Teaching Note, (5-312-044), 13p, by Clayton Rose, Sally Canter Ganzfried
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